WORDS BY HEATHER GWYTHER
sITTInG dOWn WItH SaNdRA MaNSoUR
The Swiss-Lebanese designer dissects her brand’s DNA
It only takes a half-decent pair of eyes to see that Sandra Mansour makes clothes that are sophisticatedly feminine and detail-driven, but what else defines her brand? We sat down with her to find out.
oN The SaNDrA MaNSoUR WoMAn
“They want to stand out while being discreet. Women that wear our brand are diverse but hold the same vision for fashion and quality.”
oN ThE ImPaCT Of HeR BaCKgROUnD
“Having lived in both Switzerland and Lebanon moulded the brand identity. I choose to integrate the softness and art seen in Europe with the lavish way of living in Lebanon.”
On WHaT iNSpIREs HeR
“Anything can be an inspiration – a conversation, a poem, a movie. If I were to pinpoint it, I would say I am mainly inspired by art.”
oN WHaT ShE WaNTs FoR HeR CuSToMErS
“I want my customers to feel empowered and confident when wearing my items.”
On WhAT sHE WaNtED To AcHIeVE
“I wanted to always have this passion to continuously create a fire which is still growing within me.”
On MaKInG MIsTAkES
“With any growth many lessons are learned, and I believe that there’s always more to learn – the important part is to improve.”
oN dRaMA
“Drama is passion and can be transformed Into beauty.”
On ThE FuTUrE
“The brand has a lot of plans, starting with the launch of our second bridal collection. We are excited for the future and what’s in store.”