

This season’s campaign, "Checked Out", captures KOIBIRD’s SS25 edit through the lens of different KOIgirl personas at the close of their latest adventures.
Whether she’s a socialite, a boardroom bombshell, a botanist or an art collector, she curates a wardrobe that is effortlessly unpredictable as it is comfortable.
Only available in-store at our
Marylebone boutique.


KOI 11 is our in-store Nutrition Café offering 11 drinks and bites with benefits. Think herbal and adaptogenic drinks, elixirs & tonics, nutritious sweet treats, and a selection of cult wellness products to take home, all inside our London Marylebone boutique.