About us
Words by Flora Macdonald Johnston
HOw THe sTyLE TeAm wEAR LOrETTa CApONi
Variety is the spice of life
Founded in Florence in 1967, Loretta Caponi is a brand with a particular aesthetic. But what happens when three very different people are tasked with styling its latest KOIBIRD exclusives?
FLORA MACDONALD JOHNSTON,
FASHION & CONTENT DIRECTOR
This Loretta Caponi mini dress is the ultimate throw it on easy look, I chose to pair mine with one of my favourite boyfriend shirts and kitten heels. The oversized fit of both the dress and shirt gives me serious comfortable joy, plus, the KOIBIRD exclusive Loretta Caponi print stands perfectly out against the workman blue. It's the ideal outfit when rushing between the office, styling appointments, photoshoots and our Marylebone store - especially in London's sweltering heat. A simple gold necklace, and a watch is the only jewelry you need, let the print do all the talking.
Short Fiocchini Dress
£645
HEATHER GWYTHER,
CONTENT EDITOR
I am well aware that this outfit might be considered boring, but I don’t care – I’m a minimalist at heart. To me, these skimpy shorts are for pottering around a Puglian villa in peace. Just add massive sunglasses and a pair of gold hoops that rarely leave your earlobes anyway.
Silvia Shorts
£270
HEATHER GWYTHER,
CONTENT EDITOR
I am well aware that this outfit might be considered boring, but I don’t care – I’m a minimalist at heart. To me, these skimpy shorts are for pottering around a Puglian villa in peace. Just add massive sunglasses and a pair of gold hoops that rarely leave your earlobes anyway.
Silvia Shorts
£270
FLOSSIE STRICKLAND,
FASHION ASSISTANT
I was determined to match the riotous energy of this top with something equally as joyful. These vintage shorts share the same essence of escapism that defines Loretta Caponi as a brand. When my actual travel plans are scant (bar the commute to and from work), they're a suitable substitute. In typical maximalist fashion, I’ve added a healthy amount of beaded and woven ornamentation in the form of necklaces, 'trekking' sandals and a recycled plastic basket bag. In this outfit, I am the holiday.
Milvia Hand-Embroidered Shirt
£390